Agency:  Mass Minority
Role:  Art Director
Year:  2018
This project was conceptualized for a client in the ‘Big Cannabis’ industry who aims to pursue meaningful extraction, formulation, product development and testing to bring purposeful cannabis product to the people. Since the client was based in Kelowna, BC – an area largely affected by opioid use, we took a socially responsible approach to connect our client with their LP’s and provide an offering that would allow Cannabis companies to rally together and provide accessible opioid alternatives that would assist in raising awareness and alleviating the problem in their communities and across Canada.
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