Agency: Mass Minority
Role: Art Director
Year: 2019
Role: Art Director
Year: 2019
In 2019, we had the opportunity to work with Parachute Canada to create a campaign on the dangers of driving high. Part of the campaign was to create a mobile installation bringing this idea to life. We wanted people to know that we understood cannabis is now legal and everyone has the right to smoke if they please. We also wanted them to understand that no matter if your a little high, barely stoned, a little baked, your judgement is still impaired.