Agency: Mass Minority
Role: Art Director
Year: 2017
Role: Art Director
Year: 2017
Leveraging the tagline “It’s what’s underneath”, we were tasked with creating a print ad for Joe Boxer that would be published in Holr Magazine. The concept evolved as shown below and resulted in a whimsical shot inspired by the classic Marilyn Monroe subway grate scene – revealing the Joe Boxer briefs under the kilt as the focus of the ad.
