Agency: Mass Minority
Role: Art Director & Animator
Year: 2018
Role: Art Director & Animator
Year: 2018
In 2018 we had the opportunity to completely rebrand the independent mortgage company, MonsterMortgage.ca. The rebrand included logo conceptualization, website design and development as well as a series of videos and shareable content that emulated the new direction. MonsterMortgage.ca targets the new economic class who don’t fit the conventions of traditional financing – but still want to own a home. Our new approach to their brand identity focuses on working with these customers to see their unconventional situation in a way that alternative mortgage brokers don’t.
