Agency: Mass Minority
Role: Art Director
Year: 2018
Role: Art Director
Year: 2018
Big corporations can make people feel like bulk. With the legalization of Cannabis taking effect in 2018, Valens Groworks faced the challenge of standing out from the clutter in the industry and making a statement. The campaign focused on Cannabis playing a personal role in a consumer’s life driven by intimate and individual needs – keeping the product in the hands of the people. Keeping it personal.
